HOTEL transaction volumes in Thailand have risen and even surpassed yearly average rates following the devastating flood crisis that affected the country, according to the latest figures from HotelClub.
“Now that the Thai flood situation has stabilised with cleanup well underway and all tourist attractions open for business, our on-the-ground hotel experts are seeing a significant increase in market confidence and foreign visitors,” said Chaminda Ranasinghe, commercial director, HotelClub.
Hotel transaction volumes in Thailand have risen sharply in the past five weeks for HotelClub. The week commencing November 8 produced a 400 per cent increase in transaction volume compared to the week commencing October 24, when volumes plummeted due to worsening flood conditions.
Year-on-year transactions are increasing as well, with transaction volumes during the week commencing November 28 up by 15 per cent compared to the same period last year.
For Bangkok specifically, hotel volumes increased 40 per cent during the week commencing November 28 compared to the week prior – resulting in a return to pre-flood average weekly transaction levels.
Meanwhile, to encourage inbound traffic further, HotelClub will be launching a Thailand – Still Amazing campaign on December 12.
As part of the initiative, HotelClub will donate AUD$5 (US$5) from every transaction at participating hotels to the Thai Red Cross Society. Selected Thai hotels will also be offering discounts of up to 60 per cent off regular rates.
For more information on the campaign and how to contribute, visit www.hotelclub.com/promo/thailandstillamazing