PANORAMA Convex Indah is pouring more resources into its Bali branch office to tap MICE business, as new venues are being developed on the island.
At present, the Bali office serves as an operational back-up for events handled by the head office in Jakarta.
Panorama Convex managing director Rocky Kalalo said: “We have not been able to fully capitalise on the MICE business to Bali. The office, which is presently an 'order-taker', will become a revenue generator for the company.
The PCO will recruit a branch manager and sales executives to man the Bali office.
Panorama Convex is also expanding its exhibitions in Jakarta.
Renovation Expo will grow from 4,500m2 to 11,000m2 this year, while Maintenance Expo will double in size to 6,000m2.
The company is also launching a new B2B exhibition, Private Label and Contract Manufacturing Fair.