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Mainland tourists flood Hong Kong with buying power
Hong Kong, February 21, 2011

MAINLAND Chinese tourists are emerging as one of the biggest consumer segments in Hong Kong, with arrivals growing year-on-year by 26 per cent to reach 22.7 million in 201060 per cent of all visitors and triple the SAR's population.


According to a report released today by The Nielsen Company, mainland tourists planned to spend an average of HK$12,000 (US$1,541) per stay, with 59 per cent of their expenses going to shopping, 23 per cent to food and 18 per cent to accommodation.


The survey also found that visitors hailed from all regions across China and represented a fairly homogenous segmentmost were educated, married, skewed to the 25-44 age range and earned an above-average income.


The majority travelled to Hong Kong in groups of four or less, usually with their spouses and children. Trips were also usually made over the National Day Golden Week and Christmas.


While word-of-mouth was still the most widely-accepted method of sourcing for information on Hong Kong – 48 per cent sought advice from friends and family – Nielsen noted that engagement with digital platforms was on the rise, with 47 per cent consulting online platforms.


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