HOMEGROWN economy hotel chain Aqueen Hotels, started by local property development company Crescendas Group in 2009, is looking to increase its collaboration with travel agents as it expands and diversifies its sales avenues beyond the Internet.
“Brand awareness is something they can work on,” said Vacation Singapore DMC general manager Alex Yip. “They need to let us know who they are, what they can offer and how willing they are to work with travel agents.”
“The profile of their clients is also important so that we don't have a mismatch,” he added.
The chain targets primarily business and leisure travellers, and has two hotels in operation locally – the 45-room Aqueen Balestier and 101-room Aqueen Lavender – with average room rates around S$150 (US$194) nett for a twin room.
Two more hotels in Singapore are slated for the third quarter of 2011 – in Little India (90 rooms) and Paya Lebar (between 160 to 180 rooms) – and another three are in the pipeline.
Auqeen is also making plans to venture abroad, targeting a property each in Laos and the Maldives within two years.