SILVERNEEDLE Hospitality has tied up with property management system myfidelio.net in a GDS partnership, launching its own private-label chain code, SD, yesterday.
To mark the launch, SilverNeedle is offering a 15 per cent commission to travel consultants on daily rates booked at any SilverNeedle property included under the SD code.
The code, which stands for SilverNeedle Destinations, allows travel consultants to locate and book hotels within the group’s portfolio of brands. They can also check rates, availability and make reservations instantly.
“As a leading hospitality brand in the Asia-Pacific region, SilverNeedle Hospitality’s new SD private-label chain code will ensure we are more connected to travel professionals, growing the company’s volume of business originating from this critically important market segment,” said Iqbal Jumabhoy, managing director & group CEO, SilverNeedle Hospitality.
“It will also enable us to provide preferred rates, room types, special promotions, as well as best rate availability across the company’s diverse portfolio through all GDS and online distribution channels.”
Key properties under the Grand Chifley, Chifley, Australia and Country Comfort brands are already live under the SD code, with further properties operated by SilverNeedle Hospitality in the Asia-Pacific region to follow shortly.