KERZNER International, operator of five-star resort brands One&Only and Atlantis, is expanding its sales and marketing presence in Asia with the appointment of Hong Kong- and Shanghai-based sales and marketing representatives, Infinite Luxury.

Infinite Luxury will focus on boosting market awareness and positioning of Kerzner’s One&Only, Atlantis and Mazagan brands in the region, implementing and executing sales strategies targeted at high-end leisure, business and incentive clients in markets such as China, Hong Kong and Singapore.

Scheduled to make its Chinese debut in 2014 with One&Only Sanya on Hainan Island, Kerzner is especially targeting the China market with this move.

Pointing out that at least 200 million Chinese were set to join the urban middle class by the end of the decade, and that Chinese outbound tourism was expected to grow by 17 per cent annually, Kerzner notes: “As the income of the middle Chinese economy continues to grow and private incomes increase, travelling abroad is now becoming a regular part of Chinese life.”

With renewed focus on the market, Kerzner said it was “thrilled to partner with Infinite Luxury Group to help us promote our destinations to Chinese travellers”.