ONYX Hospitality Group has begun its push into the luxury segment with the launch of Oriental Residence Bangkok, the first luxury serviced residence to be managed by the company.

Although it doesn't carry ONYX’s top-tier hotel brand, Saffron (Editor’s Pick, May 13, 2011), Oriental Residence Bangkok sets the tone for future high-end projects for the group, being the visible showcase of its management capabilities in the upmarket segment.

Patrick Schaub, general manager of Oriental Residence Bangkok, said: “Oriental Residence Bangkok is the spearhead of ONYX Hospitality Group’s luxury initiative, and will help to position ONYX as a leader in the very top tier of Asian hospitality.”

Suravut Thongthaem, senior vice president of sales, ONYX Hospitality Group, said: “ONYX sees extensive opportunities for a hospitality management organisation to capitalise on market space and deliver exceptional projects at the top end of the luxury sector in Thailand.”

“Oriental Residence Bangkok will attract business and leisure guests alike, catering to corporate and upscale MICE clients, international visitors and long-stay medical tourists,” he added.

Located within a 32-storey building on Wireless Road, Oriental Residence Bangkok offers 46 private ownership units and 145 serviced residence units comprising 41 executive deluxe rooms, 70 one-bedroom, 30 two-bedroom and four three-bedroom suites. Ranging in size from 45m² – 188m², the units feature polished hardwood floors, and imported furnishings and fixtures.

F&B options at the property include a signature Chinese restaurant and the chic Café Claire, while function facilities include three meeting rooms ranging in size from 16m² – 145m², with the capacity to accommodate up to 100 guests.