THE ASIA Cruise Association (ACA) has swelled its ranks with the inclusion of Holland America Line and Seabourn as its newest members.

Incorporated in 2009, ACA serves as a collaborative platform for industry and destinations in Asia to collectively raise consumer awareness on cruising, train travel sellers to sell cruise products, and work with regulatory bodies on solving customs, immigration and quarantine issues.

ACA chairman, Liu Zinan, said: “The addition of Holland America Line and Seabourn to ACA is a boost to our membership and industry representation. We need the collective efforts of all cruise lines and industry stakeholders to grow the Asian cruise industry.”

Steven Simao, director of International Sales for Holland America Line and Seabourn, said: “Both Holland America Line and Seabourn believe that ACA is a good conduit for cruise lines to reach out to the trade and consumers.”

“With the rising number of Asian guests travelling to other cruise regions like the Caribbean and the Mediterranean, our membership with ACA creates an important opportunity to help drive the growth of the Asian source markets.”

With the admission of Holland America Line and Seabourn, ACA now has 12 cruise line members including Azamara Club Cruises, Carnival Australia, Celebrity Cruises, Costa Cruises, Cunard, Princess Cruises, Royal Caribbean International, Silversea Cruises, Star Cruises and MSC Cruises.