ASIA's leading travel and tourism publisher and event organiser, TTG Asia Media, has rejuvenated its 38-year-old newspaper, as part of ongoing efforts to raise the standards of its bi-weekly print product.
Weighing 100g and packing a ton of information, TTG Asia, from this issue (July 13-19, 2012) onwards, comes in upgraded premium quality paper, presenting readers with features that look, not just read, better.
Content has also undergone a makeover. New columnists in Tip Sheet deliver insights on issues ranging from agency best practices to online booking trends, and regular space has been dedicated to intelligence, which gives meaning to statistics, and travel trivia, which enables consultants to upgrade their knowledge in a fun way.
With a heavier emphasis on analysis compared to the news-breaking TTG Asia e-Daily, destination briefings, thematic reports and guides and editorials are now at the heart of TTG Asia.
The publication also includes the hottest news and talking points from www.ttgasia.com, while sections like appointments and trade deals have been moved online.
TTG Travel Trade Publishing deputy group editor and TTG Asia editor, Gracia Chiang, said: “TTG Asia not only strives to deliver the best content that’s relevant to your business needs but also sweats the details.
“You can count on us to continue to innovate, as we draw on our strengths of the widest network of dedicated travel trade correspondents across Asia.”
A TTG Asia app is in the pipeline, while new sister publication, TTG Asia Luxury, will be launched in October.
TTG Asia has a bi-weekly BPA-audited circulation of 14,500, while its digital version, TTG Asia Digital, is blasted out to 28,000 subscribers, and can be read on mobile, desktop and online.