AIRASIA is looking at ways of tweaking its highly successful B2C model and is considering engaging travel consultants as part of its distribution network – especially in less developed markets such as Indonesia and the Philippines.
According to AirAsia Indonesia president director, Dharmadi, AirAsia Indonesia is considering introducing a commission structure for travel consultants. “We are discussing this internally,” he said.
AirAsia group CEO, Tony Fernandes, said: “(Travel consultants) are a very important growth (channel) for AirAsia. They should not consider us as the enemy.”
“We will make some exciting announcements (with regards to increased cooperation with travel trade) in the coming months.”
As for Malaysia, its home country, AirAsia is quite content with its existing distribution channels – 95 per cent of its business comes from seats purchased directly by consumers on the AirAsia website.