IT SEEMS that the travel and hospitality industry has finally decided to embrace its feminine side, judging from the emergence of more gender-differentiated (read: female) offerings in recent years.

Besides women-only hotel floors and girlie getaways, travel firms catering only to the XX-chromosome half of the human race have been popping up faster than you can say ‘shopping’.

These travel companies brandish catchy names such as Wanderlust & Lipstick, Adventurous Wench, WanderWoman, and Adventure Women. All appeal to a woman’s desire to strike out and experience the world on her own...if but for once in a lifetime.

Now, the latest to join the estrogen-only bandwagon are two Singaporean mommies-turned-entrepreneurs, Tay Lay Suan and Anna Koh, who have linked arms to set up Stilettos Travel (TTG Asia e-Daily, May 11, 2012).   The fledgling travel firm organises guided exploratory sojourns to off-the-beaten-track destinations like Bhutan and Mongolia.   The caveat? Stilettos' programmes are strictly for females only (if you pack a sausage in your pants, don't even bother to apply), and give moms ample opportunity to indulge in a period of well-deserved 'me-time' with other like-minded women, away from their husbands and kids.

But let's take a moment to look at the bigger picture. I'm definitely all for gender equality (I had better be...the last time TTG Asia Media had a male group editor was way back in 1996!), but isn’t it high time that some bloke/s out there rolled out a travel company catering to the XY half of the population??

Imagine how easy it would be to coddle together the perfect itinerary for the He-Men among us.

Let me give you a sure-win suggestion: ample servings of ice-cold beer, and an early-morning reservation slot for an entire movie theatre (preferably widescreen) to watch the upcoming Chelsea-Bayern Munich Champions League showdown.

And let's not forget to book enough taxis to take us home afterwards (it's okay, our own comfy beds are five-star enough).

Easy peasy, right?