AIRASIA has embarked on a US$5 million rebranding exercise that will see the carrier adopt an updated corporate identity in line with its ‘10 Awesome Years’ campaign launched last December.
Kathleen Tan, AirAsia’s regional head of commercial, said: “At AirAsia, we take branding very seriously. We felt it was time to give our brand a fresh and rejuvenated look, to stay relevant with the times. We are excited to give our look, feel and plane livery a little contemporary facelift.”
As part of the makeover, AirAsia’s advertisements, check-in counters and aircraft will be updated to reflect the new branding, while its flight attendants will now don a special outfit on weekends. The carrier will also launch a new television commercial featuring the AirAsia Allstars.
According to Bernama, AirAsia will first concentrate on rebranding its main hubs at Kuala Lumpur, Bangkok and Jakarta. Subsequently, the carrier will shift its focus to secondary hubs and the rest of its global network.