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Marriott to expand Indonesian brand portfolio
Linda Haden, Singapore, May 14, 2012

MARRIOTT International will introduce another of its hotel brands to the Indonesian market next year, as part of its regional expansion strategy.


Neelima Chopra, Marriott’s chief sales and marketing officer, Asia-Pacific, disclosed this to TTG Asia e-Daily during a recent visit to Singapore, but declined to elaborate further on the development.


Chopra also revealed that the hotel chain was planning to introduce a new MICE concept in Asia next year, as well as roll out a new marketing campaign for the Renaissance brand in 3Q2012.


“There’s a world of opportunity out here in Asia to capitalise upon, and we expect all segments of the (hotel) market to perform well. Marriott is always on the lookout for the right location and owners to work with, wherever that might be on the Asian continent,” she said.


When asked if Marriott was exploring the feasibility of developing an Asia-centric brand, Chopra replied: “As far as I know, Marriott does not have any such plans in place, as Asian customers know and love our current brands.”

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