AMWAY China’s 15,000-pax incentive seminar in Phuket, which concludes this evening with the 21st and final gala dinner at the Laguna Phuket resort complex, has effectively raised the destination’s profile among Chinese travel firms and travellers.
Aaishah Bohari, director of sales & marketing, Angsana Laguna Phuket, told TTG Asia e-Daily that the resort was expecting a surge in Chinese guests during the upcoming Chinese New Year season.
“Because of the Amway China incentive, we have been getting a lot of calls from Chinese travel agencies that do not usually work with us. Many of these agencies have locked in room allotments for the festive season next year,” she said.
Michelle Ko, corporate and MICE manager of East Shanghai International Travel Service, which handles all travel procurement for Amway China’s incentive movements, said: “Amway China’s incentive in Phuket has been widely reported by Chinese media, and many Chinese companies are following the developments closely.”
“(These) companies want to see how well Phuket copes with such a huge event, to (help them) decide if they (should) bring their own events here in the future.”
Meanwhile, Laguna Phuket intends to showcase the Amway China incentive as a marketing tool in its promotions in China, said the resort’s assistant vice-president of destination marketing, Debbie Dionysius.
Angsana Laguna Phuket will also continue investing in Mandarin lessons for local staff engaged in frontline positions, an extension of the courses that the resort put its staff through in anticipation of the Amway China event (TTG Asia e-Daily, April 2, 2012).