MICE spend in Indonesia on the rise - TTG Asia - Leader in Hotel, Airlines, Tourism and Travel Trade News
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MICE spend in Indonesia on the rise
Mimi Hudoyo, reporting from Indonesia Corporate Meeting and Incentive Travel Mart, Medan, May 10, 2012

THE INDONESIA Corporate Meeting and Incentive Travel Mart (ICMITM) 2012, ending today in Medan, is anticipating a 30 per cent jump in transaction amounts compared to last year's event, buoyed by strong domestic and overseas demand.


Jointly organised by the Ministry of Tourism and Creative Economy and Bank Danamon American Express (AMEX) Corporate Card, the fifth ICMITM brings together 100 AMEX corporate card members and 80 sellers from North Sumatra and other parts of Indonesia for two days.


Participating hoteliers yesterday said they were getting business worth between 500 million rupiah and 800 million rupiah for events within the next one to three months. Between 91 billion rupiah (US$10 million) and 95 billion rupiah in total is expected.


Dessy Masri, Bank Danamon, executive vice president - card business head, said: “Before the event, we asked buyers to send us (information about) the events they are planning and we sent them to the sellers, so that sellers come prepared with special offers to discuss with the buyers.”


Indonesia’s deputy minister of tourism and creative economy, Sapta Nirwandar, said: “We hope to see bigger transactions this year with the MICE market in Indonesia growing, as we promote more destinations in the country.”


According to Dessy, the average T&E budget of a company was between 10 per cent and 15 per cent of total company spending, of which 30 per cent were on MICE. Total transaction for T&E recorded by Bank Danamon AMEX corporate card last year was 500 billion rupiah.


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