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THE INDONESIAN Ministry of Tourism and Creative Economy is developing its special interest tourism portfolio, focusing on six sectors: cruise; culinary; golf and sports; spa and wellness; shopping; and diving and marine tourism.
Rizki Handayani, newly appointed marketing director of MICE and Special Interest Tourism, said: “Indonesia has all these products, with each sector having its own association and community, so we need to package and promote (the products) the right way to the right targets.”
Citing golf as an example, Rizki said Indonesia had not been successful in attracting golfers to play in the country despite having many world-class golf courses and a golf association. She plans to work with international golfing associations to promote the destination.
Rizki added that the NTO would also participate in special interest tradeshows and invite Indonesian industry players catering to these markets.
On the domestic front, her marketing division will collaborate with the product development department to create and package products to meet market demand.
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