Indonesia outlines plans to grow special tourism sectors - TTG Asia - Leader in Hotel, Airlines, Tourism and Travel Trade News
 
Tuesday . October 21 . 2014
         
Follow TTG Asia on Twitter
TTG ASIA this week
TTG Asia Luxury
 
Share |
Indonesia outlines plans to grow special tourism sectors
Mimi Hudoyo, Shanghai, April 20, 2012
 

THE INDONESIAN Ministry of Tourism and Creative Economy is developing its special interest tourism portfolio, focusing on six sectors: cruise; culinary; golf and sports; spa and wellness; shopping; and diving and marine tourism.

 

Rizki Handayani, newly appointed marketing director of MICE and Special Interest Tourism, said: “Indonesia has all these products, with each sector having its own association and community, so we need to package and promote (the products) the right way to the right targets.”

 

Citing golf as an example, Rizki said Indonesia had not been successful in attracting golfers to play in the country despite having many world-class golf courses and a golf association. She plans to work with international golfing associations to promote the destination.

 

Rizki added that the NTO would also participate in special interest tradeshows and invite Indonesian industry players catering to these markets.

 

On the domestic front, her marketing division will collaborate with the product development department to create and package products to meet market demand.

 

Print Top Stories
 
COMMENTS
 
Editor's pick >
   
Millennial travellers more diverse than you think

by Carolyn Childs

Seeing red and blu

by Raini Hamdi

Mid-east carriers power ahead

by Sim Kok Chwee

Bitcoin: fad or future?

by Hannah Koh, Xinyi Liang-Pholsena, Mimi Hudoyo

Watch that waste line

by Raini Hamdi