CSI Properties, the parent company of luxury lifestyle residential developer Couture Homes, has taken over the reins and re-launched JIA Hong Kong as J Plus Boutique Hotel, effective this May.

Located in Hong Kong’s Causeway Bay, the 56-key property, which marked French design guru Philippe Starck’s hospitality design debut in Asia, will maintain its focus as a chic ‘home away from home’ for fashionable travellers.

Vivian Chau, general manager of CSI Properties, said: “Our vision is to embrace the concept on which (JIA Hong Kong) was founded, and build a new brand that recognises the integrity with which the hotel holds.”  

Among minor changes to the hotel: the top-floor penthouse has been converted into conference and fitness facilities.