ACCOR has taken over the management of Hotel Nikko Jakarta, which had been run by Nikko Hotels International for the past 39 years, and rebranded it as Pullman Jakarta Indonesia.
The property becomes the third Pullman hotel in Indonesia, joining the Pullman Bali Legian Nirwana and Pullman Jakarta Central Park, which opened last February and November respectively.
Accor vice president Indonesia, Singapore & Malaysia, Gerard Guillouet, said: "We are very excited with Pullman Jakarta Indonesia, as it offers not only a wider choice for Accor guests, but also strengthens our presence in the upscale market (in Indonesia).”
The hotel will receive a major upgrading of its recreation and meetings facilities, as well as its executive rooms, to enable it to target upscale and MICE travellers.
According to Franky Montung Setjoadinata, president director of the property owner, Wisma Nusantara International, renovations are estimated to cost in the range of US$5 million-US$10 million, and are scheduled to finish by mid-2013.
"We finished renovating 317 out of 427 rooms last year. What are left are the executive tower rooms, and the public and meeting facilities,” he said, adding that the average room rate was expected to increase by 30-40 per cent.
Setjoadinata attributed the management switch to “(identifying) a growing business opportunity in the MICE segment in Jakarta, and we felt that Pullman would be able to leverage in this area”.
He added: "Accor has managed our Novotel Bali Tanjung Benoa for many years, so we are familiar with the network, with the management team, locally and regionally. That was a major factor in us choosing Accor."
Asked if the hotel would continue targeting the Japanese market, which makes up 50 per cent of its clientele, Guillouet said: "The Japanese will continue to be important for the hotel, but we need to create a balanced mix with other (domestic and overseas) markets."