STB, SIA and Changi Airport in tripartite push for Singapore tourism - TTG Asia - Leader in Hotel, Airlines, Tourism and Travel Trade News
Friday . July 21 . 2017
Follow TTG Asia on Twitter
TTG ASIA this week
TTG Asia ASEAN 50th Anniversary Special Supplement
TTG Asia Luxury
Share |
STB, SIA and Changi Airport in tripartite push for Singapore tourism
Singapore, April 18, 2017

The Changi Airport Group (CAG), Singapore Airlines and Singapore Tourism Board (STB) will invest S$33.8 million (US$24.2 million) to renew a three-year partnership to promote Singapore as an inbound travel destination.


The joint effort will focus on marketing Singapore as a stopover and twinning destination to travellers globally, augmenting the previous approach of targeting travellers from specific longhaul markets such as the US and Europe.


Singapore Changi Airport


Another focus area is the broadening of a marketing programme to woo business and MICE visitors.


The partnership will also expand the Free Singapore Tour (FST), which provides transfer passengers with a taste of Singapore’s offerings, to include “more authentic experiences curated based on travellers’ interests”, such as a foodie tour, according to a joint statement by the partners.


FST drew 59,000 passengers last year, up eight per cent from the previous year.


“By collaborating closely with airlines and the travel industry, we can grow passenger segments, such as MICE and transfer passengers,” CAG’s CEO Lee Seow Hiang said, adding that the strengthened efforts follow “encouraging results from the current partnership”.


STB's chief executive Lionel Yeo added that the partnership has been “a powerful one that has helped to boost Singapore’s tourism growth in the recent years”.

Print Top Stories
Editor's pick >
The business of protection

by TTG Asia reporters

Big ships making big waves

by Paige Lee Pei Qi

Big data with a personal touch

by Xinyi Liang-Pholsena

Marketing US as a friendly place

by Raini Hamdi

Taking staff seriously

by Marissa Carruthers