IHG to unleash homegrown Chinese offering - TTG Asia - Leader in Hotel, Airlines, Tourism and Travel Trade News
 
Thursday . July 02 . 2015
         
Follow TTG Asia on Twitter
TTG ASIA this week
TTG Asia Luxury
 
Share |
IHG to unleash homegrown Chinese offering
Singapore, January 6, 2012
 

INTERCONTINENTAL Hotels Group (IHG) will launch a new upscale hotel brand in China by the middle of the year and is planning to eventually expand the brand across Asia-Pacific, according to a report in MarketWatch.

 

In an interview with Dow Jones Newswires, Jan Smits, IHG’s chief executive of Asia, Middle East & Africa operations, explained that the move was to enable the group to become top-of-mind among increasingly wealthy Chinese travellers.

 

Subsequent plans include exporting the brand to other Asia-Pacific markets to cater to outbound Chinese travellers, with Hong Kong and Singapore seen as logical choices for expansion.

 

Event though details about the new brand have yet to be revealed, IHG has decided to bring forward its launch date—which was originally scheduled for later this year.

 

“There's obviously a lot of interest in a domestically-grown brand that has got the benefit of a large international system behind it. Owners have shown significant interest," Smits was quoted as saying.

 

According to MarketWatch, 12 contracts for the new brand have already been inked across China, including in Beijing and Shanghai.

Print Top Stories
 
 
Editor's pick >
   
Better partners now

by Raini Hamdi

Lifestyle and design: Aren't they the same?

by Raini Hamdi

Kuala Lumpur as haven for foodies

by S Puvaneswary

Khao Yai upscaled

by Greg Lowe

Sabre-rattling?

by Raini Hamdi, S Puvaneswary, Rosa Ocampo, Prudence Lui, Sim Kok Chwee

 

 

>