STARWOOD Hotels & Resorts Worldwide’s Aloft brand made its official South-east Asian debut today with the launch of Aloft Bangkok - Sukhumvit 11.

“We’re excited to introduce the Aloft experience to sophisticated travellers coming to Bangkok,” said Brendan Daly, general manager of Aloft Bangkok - Sukhumvit 11.

“The Aloft concept is a perfect fit for Bangkok’s Sukhumvit district - it’s fresh, stylish, urban and tech-forward. We are providing the perfect space for travellers to meet and connect on their adventures.”

The 296 guestrooms at Aloft Bangkok-Sukhumvit 11 feature loft-like decor complete with nine-foot ceilings, platform beds, oversized showerheads and BlissÓ Spa products.

F&B options at the hotel include a lounge and bar, a grab-and-go café, and an all-day, full-service dining restaurant offering fresh local seafood and international favourites.

Facilities include a full-service fitness centre, an outdoor swimming pool, and over 265m² of meeting and pre-function space.

Located opposite Bed Supperclub and QBar, the hotel also offers guests complimentary access to the popular dance clubs.

South-east Asia will get another two Aloft properties by middle of 2014, with Aloft Kuala Lumpur Sentral due to open in March 2013, and Aloft Phuket Patong scheduled to open in July 2014.