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XIXUAN Spa Hotel Hangzhou opened its doors on August 1.
The 68-room luxury boutique hotel, one of three inaugural properties currently being managed by Xixuan Spa Hotels, features a 2,500m2 underground medispa—a relatively new concept in China—where guests are able to access aesthetic, wellness and beauty treatments to stave off the effects of aging.
The hotel’s two restaurants serve a mix of Eastern and Western dishes infused with organic ingredients, while a three-storey library housing a 6,000-book collection doubles as an event space.
The concept of a medispa hotel materialised when Susan Lo, founder and CEO, Xixuan Spa Hotels, discovered that a growing number of wealthy Chinese nationals were heading to Europe for beauty and wellness treatments.
“I saw the opportunity to bring these therapies back to China,” she explained. “I am not saying don’t go to Europe, but now, you will be able have follow-up treatments without the need to head abroad.”
Lo added: “Our primary target market is affluent individuals who reside in China who want to get away for a short break. We are also targeting tourists from around the region, including Singapore, where there are direct flights to Hangzhou.”
Expansion plans are on the cards for Xixuan Spa Hotels, with Lo envisioning 10 openings in China over the next five years.
“I am working with developers to open four more hotels under the Xixuan label along the coastline from Hangzhou up to Nanjing,” she said. “The Ningbo government has also just invited us to manage a hot spring resort as well as another medispa.”
Xixuan Spa Hotels' other existing properties are in Chengde and Huangshan. |
