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Jakarta embarks on three-city tour to tap Chinese outbound
Mimi Hudoyo, Jakarta, September 14, 2011

THE JAKARTA City Government Tourist Office is attempting to tap outbound travel from China through a roadshow to Guangzhou, Chong Qing and Beijing this week.


The roadshow, featuring both B2B and B2C elements, will run from September 16-24, with 40 delegates from Jakarta, including representatives of 10 hotels, travel wholesalers, cultural performers, and government officials in attendance.


Jakarta Tourist Office marketing manager, Sri Juniarti, said: “Most travellers from China know Bali, but awareness of Jakarta is minimal. It is about time that Jakarta promoted more seriously in China.”


The roadshow will promote products ranging from three-day/two-night packages designed for the China market, featuring Jakarta and the Pulau Seribu islands north of the capital.


According to Juniarti, Chong Qing had been included in the itinerary based on recommendations from the private sector.


"Chong Qing is a growing city with some 30 million residents, and is located in between Guangzhou and Beijing,” Juniarti said. “While there are no direct flights from Chong Qing to Jakarta, travellers can catch Garuda Indonesia flights from either Guangzhou or Beijing."


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