ASTON International is planning to add 22 new properties to its two-star Favehotel network in Indonesia and Malaysia. The move will make Favehotels the largest budget hotel chain in the region, with a portfolio of 25 properties by 2012.
The new hotel projects will add 3,280 keys to the group’s hotel network, with several destinations such as Jakarta, Jogjakarta and Bali seeing multiple Favehotel developments simultaneously.
Aston International vice president sales and marketing, Norbert Vas, said: “The select service hotel business is all about distribution, brand awareness and consistency. The more Favehotels we open, the better for each one of them and the better for our brand-loyal guests.”
Some of the locations Aston is looking to expand in are Wahid Hasyim, Sunter, Melawai, Menteng, Thamrin, and Wolter Monginsidi in Jakarta; Timoho, Kusumanegara, Cendrawasih in Jogjakarta; and By Pass, Umalas, Seminyak, Legian, Kuta Galeria, Kuta Square, and Gatot Subroto in Bali.
Bandung, Bogor, Langkawi, Malang, Medan, Pekanbaru, Solo and Tangerang are also on the agenda.