IN A bid to boost business during and just after the Muslim fasting month of Ramadan, Accor in Indonesia will launch a Ramadan Super Sahur buffet breakfast promotion. This is in addition to discounted room rates at its Indonesian properties.

The promotion, valid from August 1 to September 15, will be available at almost all MGallery, Novotel, Mercure, ibis, and All Seasons properties in the country, with the exception of hotels in Lombok and Bali, where only select properties will provide the package.

The buffet breakfast will be offered at 500 rupiah (US$0.06) per person.

Announcing the initiative at a press conference in Jakarta yesterday, Accor Indonesia director of operations, Michel Vivier, said a pilot campaign conducted last year, within its ibis network in Indonesia, secured more than 40,000 bookings.

“Based on this success, we will launch the programme nationwide at more than 30 hotels across the archipelago, and we are expecting more than 400,000 hotel guests to enjoy the package,” he said.

Accor Malaysia-Indonesia-Singapore regional director, sales, marketing & distribution, Adi Satria, said: “The campaign is unique to Accor, and we are optimistic that the feedback will be positive.”