INDONESIA-based Tauzia Hotel Management will be providing “behind-the-scenes” management services for Worldhotels’ new branded solution in the ASEAN region, following the strategic partnership last week between the two companies.

Under a white-label services arrangement, the Tauzia team would be working behind the scenes, providing best practices, technical support, as well as hotel management services to hotels under the Worldhotels branded solution, said Worldhotels vice president Asia-Pacific, Roland Jegge.

 “The branded hotel solution was developed because we saw there was demand from some of our hoteliers for additional support and more prominent use of the Worldhotels brand. It offers one of the most flexible models in the world for upscale hotels,” he said.

Tauzia Hotel Management president director, Marc Steinmeyer, said: “Expanding the Worldhotels brand is the perfect opportunity for us to enter into the upscale segment, and to widen our reach beyond Indonesia and into more ASEAN countries.”

Steinmeyer is looking to manage three to five properties within the next three years, in Jakarta, Bali, Surabaya, and in neighbouring countries.