Indonesia moves marketing funds for Japan elsewhere - TTG Asia - Leader in Hotel, Airlines, Tourism and Travel Trade News
 
Tuesday . June 30 . 2015
         
Follow TTG Asia on Twitter
TTG ASIA this week
TTG Asia Luxury
 
Share |
Indonesia moves marketing funds for Japan elsewhere
Mimi Hudoyo, Semarang, March 21, 2011
 

BRACING itself for a drop in Japanese arrivals, Indonesia's Ministry of Culture and Tourism is strengthening marketing activities in alternative sources, such as South Korea, China, India and Australia.

 

“Our target for the Japanese market for this year was 400,000 arrivals. We are expecting a 20 per cent drop this year, or around 80,000,” said Minister of Culture and Tourism, Jero Wacik, at a press conference last weekend.

 

“This should not affect much of our 7.7 million targeted arrivals for the year. (But) we would like to push arrivals from other potential markets, like China, India, Australia and South Korea by switching the marketing budget for Japan to these countries.”

 

With the devastating conditions in Japan and rebuilding in progress, Wacik said the ministry would halt marketing programmes in Japan until the situation improved.

 

“I don’t think the timing is right for us to do promotional programmes in Japan at the moment. While the country is working to overcome their problems, we have first allotted the marketing budget to other countries,” he added.

 

Print Top Stories
 
 
Editor's pick >
   
Better partners now

by Raini Hamdi

Lifestyle and design: Aren't they the same?

by Raini Hamdi

Kuala Lumpur as haven for foodies

by S Puvaneswary

Khao Yai upscaled

by Greg Lowe

Sabre-rattling?

by Raini Hamdi, S Puvaneswary, Rosa Ocampo, Prudence Lui, Sim Kok Chwee

 

 

>