PHM Hospitality, a member of Panorama group, has launched The BnB brand, with its flagship property under construction in Kelapa Gading, north Jakarta.
Targeted to open on Christmas Eve, The BnB Kelapa Gading will have 171 air-conditioned rooms, TV and Wi-Fi access. Its opening rate starts from Rp399,000 (US$42), including breakfast for two.
PHM Hospitality managing director, Kristian Kuntadi, said: “The difference from the rest of two-star properties in the market is that our room sizes are bigger (18m2) and with dedicated place for luggage, allowing guests to move around freely in the room and bathroom.
“We have an all-day cafe, not just a breakfast (outlet), which will be operated by (sister coffee chain) Kaffein. (We will also have) an Internet corner, a self-check-in facility,and shuttle service to the nearby Mall of Indonesia, Mal Kelapa Gading and ITC Cempaka Mas.”
The hotel will also have five meeting rooms with capacity between five and 25 seats.
Kristian explained that Kelapa Gading was a good business and leisure location. “It showcases how an economy hotel with modern design and facilities can be developed in a prime location, which we call ‘urban budget’,” he said.
PHM Hospitality first revealed it was developing new hotel brands at the start of the year (TTG Asia e-Daily, January 17, 2012 and TTG Asia e-Daily, February 21, 2012). Also due to launch by year-end is its three-star premium themed hotel brand, Alaia. It will debut on Canggu Echo Beach in Bali.