SWIRE Hotels is planning to unveil EAST, Beijing towards the end of next month, following up on the launch of EAST, Hong Kong – the maiden property under the brand – in January 2010.
Situated within INDIGO, a mixed-used development by Swire Properties and Sino-Ocean Land in Beijing’s Chaoyang District, EAST, Beijing will offer 369 rooms, including 23 suites.
Targeting business travellers looking for a relaxed, convenient and contemporary environment, EAST hotel brand standards include a paperless check-in and check-out experience, and a one-stop front desk service team.
“We’re very excited about the opening of EAST, Beijing,” said Brian Williams, managing director of Swire Hotels. “Continuing with what we’re doing in Hong Kong, our philosophy for the EAST brand is to create a lifestyle business hotel that is going to rejuvenate you when you are tired; energise you when you are in search of fun; and support you when it’s time for business.”
All rooms at EAST, Beijing will come equipped with a built-in array of international power points, iPod touch technology and WiFi broadband Internet connectivity. Facilities will include a gym, a swimming pool and an outdoor splash pool, while the executive floors and executive lounge will be located on the 24th and 25th levels of the property.
Dining and entertainment will be provided by Feast (Food by EAST), an all-day dining restaurant serving up international favourites; Hagaki, a Californian-inspired Japanese eatery; and Xian, a multi-element bar, lounge and music venue on the ground floor.
MICE facilties will be available at The Workshop, the hotel's meeting and events space on the third floor.
After The Opposite House at Sanlitun Village, EAST, Beijing will be Swire Hotels’ second hotel in the Chinese capital and fourth in Asia.