Maggie White

MAGGIE White, one of Tourism Australia’s (TA) longest-serving executives, has decided to leave her role as regional general manager for South and South-east Asia and the Gulf at the end of the year.

A key contributor to TA’s growth in Asia, White has worked for the NTO and its previous incarnation, the Australian Tourist Commission (ATC), for the past 23 years. 

A regional general manager since 2001, White has been a key driver in advancing Australia as a tourism destination in the key markets of Singapore, Malaysia, India, the Gulf and the emerging markets of Vietnam and Indonesia. 

She was also responsible for implementing the ATC’s Olympic Games Strategy for the Sydney 2000 Summer Olympics, which the International Olympic Committee declared a role model for future host countries.

White explained in a press statement that she would be moving back to Melbourne in December to be closer to her family.

“I have enjoyed my time in the region, made great friends and have very fond memories, but I would like to return to Australia after being away for more than a decade,” she said.

TA will soon commence a search for White’s replacement.