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Apple Vacations to debut FIT booking engine
S Puvaneswary, Kuala Lumpur, June 20, 2012 |
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APPLE Vacations & Conventions, a Malaysia-based outbound tour operator, will unveil its new online booking engine targeting FIT travellers on July 1.
The launch of this booking engine was driven by the emergence of FIT travel and a slowdown in group travel bookings in its Malaysian office as well as its subsidiary, Apple Vacations Singapore.
The travel firm has invested some RM500,000 (US$158,000) on the booking engine, and has partnered Abacus and several global hotel wholesalers to draw on their inventory and provide instant confirmation of flights and rooms.
Desmond Lee, Apple Vacations group managing director, said the website, AppleBooking.com.my, will offer tour packages and is also able to list products according to pricing.
He said the company is targeting a revenue of RM10 million from Internet sales bookings in the next 18 months.
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