NIKKI Beach is poised to expand its Asian footprint by opening a beach resort and club in Phuket in 4Q2013. The group’s inaugural foray into the region saw it launch a Koh Samui beach club in 2009.
The Nikki Beach Club and Nikki Beach Hotel & Spa Phuket, nestled in the enclave of Bang Thao, will comprise a five-star hotel with 151 luxurious suites, and 23 villas featuring private pools and gardens.
Other hotels and beach clubs in Bali, Langkawi and Hainan Island, and an extension of the group’s hotel concept to Koh Samui are on the drawing board. Singapore is set to host a Nikki Beach Club, but no specific site has been earmarked thus far.
Michael Penrod, son of Nikki Beach’s founder Jack Penrod, told TTG Asia e-Daily that there was “simply no limit to where Nikki Beach could go and grow in Asia”.
“India and Hong Kong, alongside Thailand and Singapore, where sizeable pockets of our ideal (highly affluent) clientele reside, are in our sights. In fact, clients from these countries have told us time and time again that they want more Nikki Beach properties closer to home,” he said.
Penrod added that the Nikki Beach concept would be tweaked to suit Asian preferences. “For instance, we plan to integrate Asian dishes into our F&B menus,” he said.
Nikki Beach is working with commercial real estate developer, The Castlewood Group Singapore, to source and develop suitable land sites, and to market properties to regional investors.
Christopher Comer, CEO, Castlewood Group said: “The market that Nikki targets is, we believe, immune to economic fluctuations. That’s why we are expecting an uptick in growth despite the uncertain economic climate.”
According to Comer, rates for the Phuket hotel are estimated to start from US$450 a night for a suite, although analysts have advised that a rate of US$730 per night is plausible during high season.
Even though construction on the hotel has not yet started, 5,700 roomnights have already been sold, he added.