West Java to appoint marketing representative in Malaysia - TTG Asia - Leader in Hotel, Airlines, Tourism and Travel Trade News
Sunday . October 04 . 2015
Follow TTG Asia on Twitter
TTG ASIA this week
TTG Asia Luxury
Share |
West Java to appoint marketing representative in Malaysia
Mimi Hudoyo, reporting from West Java Tourism Exchange, Bandung, May 2, 2012

WEST Java Tourism Promotion Board (WJTPB) is planning to install a dedicated marketing representative in Malaysia to boost arrivals and promote other Javanese attractions beyond Bandung.


WJTPB chairman, Cecep Rukmana, said: “Malaysia is a very important market for us. In term of numbers, they are the biggest regional market for us. However, (Malaysians) are still concentrating on visiting Bandung for bulk shopping and culinary tours.”


Rukmana added that destinations such as Garut, Tasikmalaya, Cirebon and Kuningan offered an abundance of natural and cultural attractions, in addition to new hotel developments, and were thus ripe for promotions.


According to Indonesia Hotel and Restaurant Association West Java chairman, Herman Muchtar, WJTPB is cooperating with the Indonesian Embassy in Kuala Lumpur and Visit Indonesia Tourism Office (VITO) Malaysia to grow Malaysian footfalls to the region.


“Although the number of arrivals from Malaysia is the largest – 145,000 arrivals in 2010 with an estimated growth of 10 to 13 per cent last year – it is still very small compared to the potential. Our target is to achieve between 300,000 and 350,000 arrivals within the next four years," he said.


Welcoming the initiatives, VITO Malaysia manager, Mohd Shafie Obet, said: “Having a dedicated representative will certainly help me to promote Indonesia in general, particularly West Java, better.”

Print Top Stories
Editor's pick >
Beach Resorts: Sunny with a chance of more growth

by Michael MacKey, Paige Lee Pei Qi, Mimi Hudoyo, S Puvaneswary

Melbourne's pop-up culture

by Rebecca Elliott

Riding out the yuan storm

by S Puvaneswary, Paige Lee Pei Qi, Julian Ryall, Michael Mackey, Prudence Lui, Feizal Samath

Sense of a woman

by Raini Hamdi

SE Asia, where travel startups come calling

by Paige Lee Pei Qi