ROBINSONS Land Corp (RLC), part of the Gokongwei Group that owns local budget carrier Cebu Pacific, is expanding its no-frills Go Hotels brand with plans for 30 properties across the Philippines within the next four years.
Three Go Hotels properties will open this year in emerging tourist destinations in the Visayas, in addition to the recently opened 108-room Puerto Princesa Hotel in Palawan and the 223-room flagship hotel in Manila’s Epifanio de los Santos Avenue (EDSA).
Roseann Coscolluela-Villegas, RLC's spokesperson, said Go Hotels' expansion is part of the group’s diversification strategy amid the country’s rosy tourism prospects.
These hotels are targeted at balikbayan (overseas Filipinos) returning to the Philippines and stop-over travellers hopping from one province to another, said Coscolluela-Villegas.
Similar to Cebu Pacific, Go Hotels use a variable pricing scheme that allows travellers to take advantage of lower rates through early bookings online. Rooms are typically no-frills with attached bathrooms, while Wi-Fi enabled common areas allow guests to enjoy their meals or use their laptops.
Apart from Go Hotels, RLC also owns Crowne Plaza Galleria and Holiday Inn Galleria in Manila, as well as two Summit hotels outside the capital.