FIREFLY will launch two new routes, thrice-weekly Kota Bharu-Johor Bahru services on April 26, and four-weekly Subang-Hat Yai flights on May 2.
With the Kota Bharu-Johor Bahru flights set to link the respective state capitals in Kelantan and Johor, Firefly will be the first carrier to offer a direct connection between the East Coast of Peninsular Malaysia and Johor.
“The airline is targeting domestic traffic for this route, as well as Singaporeans keen on visiting Kota Bharu and other parts of the East Coast,” said Firefly head of marketing & communications, Angelina Fernandez.
COO Malaysia Airlines Shorthaul/Firefly, Ignatius Ong, said: “The rapid developments at Iskandar Malaysia have made Johor an increasingly popular destination for both leisure and business travellers."
“(Johor) also serves as an affordable gateway to Singapore. We anticipate Malaysians using our new services to fly to Johor and travel onward by land to Singapore.”
According to Ong, Malaysians were drawn to Hat Yai for its shopping, culinary and city attractions, as well as its status as a gateway to the island destinations of Satun and Trang.
“We expect our load factor on the Subang-Hat Yai route to comprise Malaysians, as well as foreign tourists who choose to combine Malaysia and Thailand in their holiday itineraries,” he said.