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FastBooking sets out to grow Asian footprint
Linda Haden, Singapore, November 10, 2011
 

FASTBOOKING, a Paris-based specialist in web-driven hospitality sales and marketing programmes, has set its sights on expanding its reach within Asia, especially in the flourishing markets of China and India.

 

According to Henry Teng, managing director, FastBooking Asia, the company intends to add 1,000 to 1,200 hotels to its existing portfolio of 1,400 member properties across Asia, over the next two years.

 

The company has 7,000 hotels across 70 countries under its belt at the moment.

 

In China, FastBooking is looking to increase its crop of hotels from the current 100 to 500 within the next two years, with properties in Beijing, Shanghai and Guangzhou targeted first.

 

Plans have also been drawn up to grow the number of properties in India from 16 to 400 over the next 12 months, particularly in New Delhi and Mumbai.

 

The company is also looking to seal partnerships with several property management system providers in an attempt to accelerate its regional expansion.

 

Meanwhile, Teng told TTG Asia e-Daily that the company recently introduced tools to help member hotels manage traffic on social media platforms such as Facebook and Twitter.

 

These social media products will be released full-scale in the first quarter of 2012, according to FastBooking co-founder and COO, Soraya Kefs.

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