SILKAIR launched yesterday thrice-weekly Singapore-Bandung services, operated using A319 aircraft with business- and economy-class seating.
Flight frequency will be increased to five-weekly from October 30.
The airline is targeting between 70 per cent and 80 per cent seat load factor on the route, according to SilkAir chief executive Marvin Tan.
Although its airfares are significantly higher than AirAsia – the only other carrier operating Singapore-Bandung services – Tan is optimistic there is a market segment for the airline.
"Not all passengers care only about low cost. There is a market for premium carriers as well," Tan was quoted by Bisnis Indonesia as saying.
Bandung is SilkAir’s ninth destination in Indonesia and its 37th overall. The airline’s other Indonesian destinations include Balikpapan, Lombok, Manado, Medan, Palembang, Pekanbaru, Solo and Surabaya.