HOTEL Muse, a member of Accor’s MGallery Collection, is scheduled to open on September 15, and will compete in Bangkok’s luxury segment.

The hotel’s general manager, Bodo Klingenberg, said the property, which cost one billion baht (US$33.5 million) to build, would target corporate guests and high-end leisure travellers.

He said the hotel activated its online reservation system last week, offering introductory rates starting from 5,555 baht net per room per night, including daily breakfast. “We have already received some bookings, and the booking pace keeps growing,” he said.

Developed by Thailand-based Fico Corporation, the hotel is located in the heart of Bangkok on Langsuan Road, home to a slew of serviced residences, and within walking distance of the Chid Lom BTS Skytrain station.

Hotel Muse is Fico’s fifth property under Accor management. The other hotels are the Novotel Bangkok Fenix Ploenchit, Novotel Bangkok Fenix Silom, Mercure Samui Fenix Resort and Le Fenix Bangkok Sukhumvit.