Bangkok's Buritara targets business from agents and tour operators - TTG Asia - Leader in Hotel, Airlines, Tourism and Travel Trade News
 
Sunday . April 20 . 2014
         
Follow TTG Asia on Twitter
TTG ASIA this week
TTG Asia Luxury
 
Share |
Bangkok's Buritara targets business from agents and tour operators
Sirima Eamtako, Bangkok, July 14, 2011
 

THE NEWLY-opened Buritara Resort and Spa in Bangkok is looking to boost its business from travel agents and tour operators.

 

Buritara group CEO, Tite Chinsomboon, said the resort, which opened on June 3 and is located on Rama 9 Road in the heart of Bangkok, was mounting sales missions to build relationships with travel agents and tour operators.

 

According to Chinsomboon, the property, which features 68 tented glass houses scattered throughout a 1.76-hectare landscaped organic garden and petting zoo, would be able to offer something different from the city’s other four-star accommodation options, most of which are of the high-rise variety.

 

The resort’s highest building is a two-storey, clubhouse-style bistro, which overlooks a raised pool deck and a man-made lake. For functions, it has a 450-seat event hall, as well as eight 10-pax breakout rooms.

 

Tite said the resort had been running at about 30 per cent occupancy in its first month of operation, with the majority of bookings coming from walk-ins and its own seven-staff sales team.

 

“We are now running at an average daily rate of just above 2,000 baht (US$66), but we will eventually be moving towards a standard rate of about 4,000 baht, to reflect our four-and-a-half-star product and service standards,” he added.

 

Meanwhile, business from local residential meeting groups is growing. Last month, the resort hosted a three-day/two-night meeting for Dhipaya Insurance and Lotus Thailand - the latter has also signed a deal to hold a monthly two-night residential meeting at the property.

 

Print Top Stories
 
RATE THIS ARTICLE
Poor 1 2 3 4 5 Good
 
COMMENTS
the hotel is unique and i would like to have the contact nos and stay with it
Posted by: richard
28-07-2011 18:18:11
 
  POST YOUR COMMENT  
       
  Name:  
Email Address:
Location:
  Comment:  
  Enter the code shown:  
     
     
       
 
Editor's pick >
   
Demystifying hotel management agreements

by Matt Gebbie, director, Pacific Asia of Horwath HTL

Talent scouting for South Beach

by Raini Hamdi

Free-rider dilemma

by Greg Lowe

The fun goes on at these IRs

by Paige Lee Pei Qi, Prudence Lui, Caroline Boey, S Puvaneswary, Rosa Ocampo

Will AEC's talent mobility bring benefits?

by Mimi Hudoyo

 

 
  What should Macau develop more of?
  Better known as a gambling destination, Macau has been keen to shake off that image and diversify its offerings.
  Casinos
  History/Culture
  Nature
  Family-friendly Attractions
 
  View previous polls