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IndiGo to bide its time with international expansion
Sim Kok Chwee, Singapore, July 13, 2011

INDIGO Airlines, which is poised to launch international operations to Dubai, Bangkok and Singapore from September 1 (TTG Asia e-Daily, June 15), is in no hurry to add more  destinations to its international portfolio.


Instead, the indian low-cost carrier (LCC) prefers to explore the potential of the first three and concentrate on boosting frequencies, according to its president, Aditya Ghosh.


For the Singapore market, IndiGo will initially offer services to Delhi (starting September 15) and Mumbai, with Chennai and Bangalore to follow by end-2011 or early 2012.


IndiGo sets itself apart from other LCCs in offering low fares over a sustained period of time. Its introductory offer of S$276 (US$225) all-in return fare between Singapore and Delhi is expected to last for months.


Besides direct bookings on its website, which delivers about 35 percent of all business, IndiGo also facilitates bookings by travel agents who register on the website.


Jacqui Walshe, managing director of The Walshe Group, IndiGo’s GSA in Singapore, said: “Travel agents are a valuable distribution channel for us, and we will strive to facilitate their bookings."


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