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VIETNAM will welcome a new economy hotel chain in three months when the M²Boutique Mekong opens with 34 rooms.
Described by its creator, Serenity Holding co-owner Louk Lennaerts, as “an ibis with emotion”, the brand name highlights the attention paid to every square metre of its rooms, which average 15m². Average rate will start at around US$45.
Though small, the rooms are meant to surprise and evoke a cosy feel, with unconventional design and unusual multi-functional uses, Lennaerts explained. For example, some rooms may be used for a one-hour lunch package, where guests can have a meal in 20 minutes, a spa session in 20 minutes and snooze the rest of the time.
Another 40-room M²Boutique will open in five months in Hue, while the brand will also be in locations such as Hanoi, Ho Chi Minh City, Dalat, Danang, Phu Quoc and Sapa in two years.
When asked why they chose Vietnam, Lennaerts said: “Vietnam is a green area. Everything you do here, you are new. We want to be a real trendsetter.”
Serenity, based in Ho Chi Minh City, manages the M²Boutique brand, as well as other hotel properties such as the newly-launched five-star Fusion resorts (see Fusion Maia puts a new spin on all-inclusive).
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